Case Study: Flooret | Rebuilding and Scaling an Influencer & Affiliate Program
Overview
Flooret, a direct-to-consumer luxury vinyl flooring company, engaged me to restore and scale their influencer and affiliate marketing program. Internal breakdowns had left partnerships inactive and systems underutilized. I stepped in with no transition period to re-establish relationships, rebuild infrastructure, and transform the channel into a key driver of growth.
Challenge
Influencer and affiliate operations had stalled due to internal issues, leaving revenue potential untapped.
With no segway or knowledge transfer, I had to quickly take ownership and re-activate the program without disruption.
Aspire, the platform in use, lacked the customization and attribution accuracy needed for long-term scaling.
Strategy
My strategy was to stabilize, rebuild, and scale the program in phases:
Stabilize relationships by re-engaging Flooret’s top influencers, repairing trust, and signaling reliability.
Rebuild infrastructure by migrating and re-architecting the influencer program within Aspire to establish operational consistency and accurate reporting.
Optimize tracking and attribution by partnering with Aspire to co-develop custom features, ensuring revenue and ROI were measurable.
Scale performance by extending influencer content into paid ads, creating a closed-loop growth system that linked organic influence with customer acquisition.
Approach
Restored critical relationships: Reinstated partnerships with Flooret’s top influencers, re-establishing credibility and long-term trust.
Rebuilt program infrastructure: Migrated and rebuilt the influencer affiliate program in Aspire with streamlined workflows for recruitment, activation, and reporting.
Partnered with Aspire to innovate: Co-created new features that improved program performance, including:
Sharable links that auto-applied promo codes at checkout
Enhanced dashboard data with COG and revenue attribution
Paid ads integrations for cross-channel visibility
Scaled through performance: Designed an affiliate strategy that extended influencer content into paid ads, creating a growth loop between influencer credibility and acquisition efficiency.
Highlights
💰 $3M+ attributed revenue from influencers and affiliates
⚡ Relaunched program seamlessly despite zero onboarding or transition period
🤝 Strengthened trust with creators, restoring Flooret’s credibility in the influencer space
🛠️ Built a scalable infrastructure in Aspire to future-proof growth
