Case Studies
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Case Studies ~
I’ve always believed the best way to understand what I do is through real stories. These case studies are a peek behind the curtain at the brands I’ve helped launch, grow, and bring to life. Some started as scrappy ideas, others were backed by big goals, but all of them show how I mix creativity, strategy, and a lot of hustle to make things happen.
Case Study: Lypid Kitchen | From Concept to Award-Winning Launch in 90 Days
Launched a plant-based CPG brand from concept to award-winning debut in under 90 days.
Case Study: Hooray Foods | Scaling From a Home Kitchen to National Retail
Scaled a plant-based bacon startup from a home kitchen and one local foodservice to national retail distribution.
Case Study: Persu Collection | Crowdfunding to National Recognition
Founded and scaled a D2C accessories brand with two viral Kickstarter campaigns and national press.
Case Study: Flooret | Rebuilding and Scaling an Influencer & Affiliate Program
Led influencer and affiliate marketing programs that drove revenue, awareness, and credibility in the interiors market.
Case Study: Pearl App | Building a Web3 Creator Brand
Built brand, community, and viral content for a Web3 creator platform on the DeSo blockchain.
Case Study: Grace Farms Foods | Mission-Driven Growth through Strategic Digital Engagement
Drove mission-driven growth through influencer seeding, digital storytelling, and eCommerce strategy.