Case Study: Grace Farms Foods | Mission-Driven Growth through Strategic Digital Engagement
Overview
As a brand and digital marketing consultant, I partnered with Grace Farms Foods to expand brand visibility, deepen eCommerce impact, and weave mission-driven storytelling throughout every touchpoint.
Challenge
Grace Farms Foods worked with multiple external partners for content and campaigns, but there was a gap in cultural understanding of the brand’s audience.
The brand needed a central leader to bridge partners, guide creative, and unify tone of voice across email, website, social, and influencer channels.
Strategy
To align the brand’s mission with measurable growth, my strategy centered on three pillars:
Unify external partners by directing content creation and ensuring cultural and audience alignment.
Establish consistency in brand voice and storytelling across all digital channels.
Leverage influence authentically through carefully curated seeding campaigns that highlighted Grace Farms’ values while driving awareness.
Approach
Directed social content and campaigns: Built and managed a structured social calendar, planned all campaigns, and created copy/content frameworks that reflected the brand’s mission and values.
Bridged external partners: Worked with agencies and content producers to provide creative direction, ensuring content resonated with the audience and maintained a consistent tone of voice across all platforms.
Influencer seeding program: Designed and managed a mission-aligned outreach campaign that drove 60–70% positive responses and ~30% organic posting.
Integrated storytelling across eCommerce: Worked with external partners to elevate product presentation and merchandising while reinforcing the brand’s B-Corp values and ethical sourcing story to inspire and convert customers.
Results
Delivered 60–70% influencer response rates and ~30% organic posting, significantly increasing visibility through authentic partnerships.
Established a unified brand voice across social, email, website, and influencer channels, ensuring a seamless customer experience.
Enhanced the eCommerce shopping experience by working with external partners to weave storytelling into merchandising and product presentation.
Highlights
🎯 Consistent brand voice across all channels
🤝 High influencer ROI with 60–70% response rate and 30% organic posting
🛒 Elevated eCommerce storytelling and product merchandising
📅 Directed social content and campaign planning with a structured calendar
