Case Study: Lypid Kitchen | From Concept to Award-Winning Launch in 90 Days
Launching Lypid Kitchen’s plant-based BBQ Pork Bao at Disney’s Moana 2 World Premiere in under 90 days.
Overview
In just 90 days, I led the concept, branding, and go-to-market strategy for Lypid’s first consumer-facing product — a plant-based BBQ pork bao — which debuted at Disney’s Moana 2 World Premiere in Hawaii and went on to win KeHE’s 2025 Golden Ticket and Trend Awards.
Our brand and product launch of Lypid Kitchen’s Plant-Based BBQ Pork Piggy Bao at Disney’s Moana 2 World Premiere in Hawaii.
Challenge
Launch a brand-new consumer product in under three months while balancing product innovation, branding, a high-profile Disney partnership, and go-to-market execution on a tight budget and timeline.
Approach
1. Product Development
Conducted CPG trend research and target demo analysis to identify whitespace opportunities.
Directed product development, ultimately landing on a plant-based BBQ pork bao that balanced innovation with cultural familiarity.
First prototypes of the plant-based BBQ Pork ‘Piggy’ Bao, where innovation meets culinary nostalgia.
2. Brand Creation
Parent brand Lypid.co was too scientific and B2B-oriented for consumers.
Collaborated with a graphic designer to build a new consumer identity: Lypid Kitchen (“Dim Sum So Yum”, “Made With Love From Our Kitchen to Yours”).
Designed fun, modern packaging and a digital-first identity that stood out on-shelf and connected with today’s CPG shoppers.
Developed branded swag for sale, including custom bamboo steamers sourced from China, to create a premium accessory that enhanced the bao experience and reinforced brand storytelling.
The original Lypid.co identity, a clean and scientific look built for B2B but not a fit for consumer-facing.
Lypid.co’s website, functional and corporate when we needed playful and consumer-forward.
Introducing Lypid Kitchen with a fun, modern voice: ‘Dim Sum So Yum.’
Bold and eye-catching packaging designed to stand out on the shelf and speak to today’s CPG shoppers.
Lypid Kitchen stickers created as fan swag to reinforce brand personality.
Stylish packaging materials that gave every order a visual pop and memorable unboxing experience.
Custom marketing inserts that shared the story behind Lypid Kitchen with every order.
Custom marketing inserts that shared the story behind Lypid Kitchen with every order.
Premium bamboo steamers branded and sourced from China to elevate the bao-eating experience.
3. Disney Partnership Execution
Coordinated partnership for the Moana 2 World Premiere in Hawaii with last-minute approvals and logistical challenges.
Sourced a professional photographer/videographer on a shoestring budget.
Secured an influencer partnership to attend and cover the premiere — all within hours and under Disney’s strict approval process.
Capturing first reactions to our plant-based bao at the Moana 2 premiere where brand met audience in real time.
Disney-approved influencer coverage bringing the launch to life online.
4. Go-To-Market Rollout
Built a Shopify site for pre-orders and launched Instagram to establish digital presence.
Crafted and distributed a press release, managing Disney’s post-event approval process. Example of press secured here.
Boosted top-performing social posts, generating conversions on lypidkitchen.com.
Ran a quick social giveaway with 400+ entries and 200 shares, fueling engagement.
Grew Instagram from 0 → 1,600+ followers in 30 days through influencer collaborations, lightly boosted posts, and event coverage.
Quick ecommerce photography shot and edited in under 24 hours to have assets for the website.
LypidKitchen.com, a fast-build Shopify site created in a week to support pre-orders and build digital presence.
Results
Built a full consumer brand and digital presence in <90 days.
Successfully launched at Disney’s Moana 2 World Premiere with approved influencer + media coverage.
Achieved rapid social growth and strong community engagement.
Won KeHE’s 2025 Golden Ticket and Trend Award, positioning Lypid Kitchen alongside top emerging CPG brands like Graza and Chosen Foods.
KeHE 2025 Trend Award recognizing Lypid Kitchen as one of the year’s most promising CPG innovations.
2025 Golden Ticket from KeHE at Expo West for product excellence.
Highlights
🚀 Concept to launch in just 3 months.
🍴 Created a consumer-ready brand from a B2B parent company.
📲 Instagram growth: 0 → 1,600+ in 30 days.
🎥 Secured Disney-approved influencer + media coverage.
🏆 Winner of KeHE Golden Ticket + Trend Awards.
